Sometimes you have to face an inconvenient truth: if you want things to change, you've got to start somewhere. E.g. you can start on Environmental sustainability, the area we are working on.
It does already exist many steps to avoid global warning. If you recycle more, you can save 1000kg of carbon dioxide per year. By avoiding products with a lot of or wrong packaging you can save 545kg of carbon dioxide, only by cutting down your garbage by 10%.
So what do we do? We work on creating reusable food ware for The Olympics 2010, but are planning to spread even further.
We are trying to develop and design an innovative way to handle food instead of using plastic wrapping that just turns to no recyclable waste, and ends up in a hole somewhere.
How can we educate and engage by feeding people?
We are trying to make non-disposable fun, sexy and easy by designing new food ware. On idea is a portable “lunch kit”, witch you bring when e.g. you go to The Olympic game, use, wash and take home.
Our dream is that our food ware will be made of such a good material that when it finally turns to waste its equal food. You are going to literally and if you want to, be able to eat it. No carbon dioxide at all.
The final product will also serve to educate and engage people, creating a pre-legacy witch will get people to invest and take personal responsibility to create a more sustainable legacy.
Yours,
Ellen
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